Last Monday I was interviewed by Radio Capital about the current crisis experienced by Costa Cruises. We are running an in depth analysis on behalf of one of our client to understand further and better social media dynamics when facing intense difficulty.
Here are my thoughts (the audio is
The second contribution to the event comes from Stefano Mizzella, Openknowledge.
This is the pre conference post about how listening is crucial if we want to speak appropriately.
We begin today to share some posts written by attendees at the Social media analytics conference.
The first post is from Davide Bennato, Professor at the Catania University,.
He mapped, in this post, the answers of the contributors to the afternoon conversation.
We are proud to introduce a Buzzdetector event: Conversation about Social Media listening.
A fireside chat with Marshall Sponder and Alessio Jacona about Marshall’s book: Social Media Analytics. Later a terrific panel with Manuela Kron, Nestlè Corporate Affairs Director, Marco Muraglia, Starcom Italy CEO, Patrizia Iantorno, Social
...continue →Moving customers down the funnel has a cost.
If in the world BSM (before social media) advertising was the cost, in the world ASM this burden should be shared on more communication channels.
Organizations should choose in advance when, where and how to pay this cost and build their business
...continue →
The first post of the revised Buzzdetector blog is dedicated to Marshall Sponder, webmetricsguru.com blog.
I met him in London, in November 2010, for the Social Media Monitoring Conference, and had an interesting dinner with him, and a friend, with a lot of chat about Social Media Monitoring
...continue →Tag cloud
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