Case Studies

Brand perception analysis

Need: Nestle had to recall a lot of P’tit Pot banana food for babies in France; the news spread like wildfire through the web; we were asked to investigate to spot the point of origin, if possible.

What We Did: We used Topsy, a powerful realtime search engine, and Trendsmap, a realtime local Twitter trend map.

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Business intelligence analysis

Need: In January 2012, one of Costa Crociere’s cruise ships, The Costa Concordia, ran aground and capsized off the coast of Italy. Buzzdetector followed the all event on behalf of one of its client.

What We Did: We followed in real time, the conversation on Facebook and Twitter, mapping the most used keywords and hashtags, the trend of like, comments and shares, the evolution of the sentiment.

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