Last Monday I was interviewed by Radio Capital about the current crisis experienced by Costa Cruises. We are running an in depth analysis on behalf of one of our client to understand further and better social media dynamics when facing intense difficulty.
Here are my thoughts (the audio is in Italian).
To summarize:
- I do not believe that the situation will impact the market
- Ships are still believed to be safe
- The communication strategy is likely to follow the actual path
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