The second contribution to the event comes from Stefano Mizzella, Openknowledge.
This is the pre conference post about how listening is crucial if we want to speak appropriately.
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Welcome to Buzzdetector
Welcome to Buzzdetector
To listen the web
Buzzdetector core competence is to listening for the web voices. Through our proprietary tool, we do collect, filter, understand people opinions. We perform in depth analysis of Facebook pages and Twitter accounts for a thorough competitive scenario.
Analysis
Data collection does make sense if there is a staff able to juice actionable insights from. A plain statement based on the most demanding activity of the entire process.
Strategies
Knowledge is, or should be, at the root of every strategy implemented by an organization. The knowledge coming for the listening of the web is fully integrable with other sources of information and business intelligence and applicable to every part of the communication process, brand management, marketing tactics.
Implementation
Through a network of partner agencies with specific competences, we can advice and follow the implementation of the approved strategies, both online and offline, web marketing, SEO/SEM, mobile.
" @FrancoBechis di che quotidiani erano la copie rifiutate? " — Gianandrea
